JF Consulting specializes as a fractional Marketing Director, offering you over a decade of experience in digital, social and traditional marketing at a fraction of the cost of a full-time employee.
WHAT IS A FRACTIONAL MARKETING DIRECTOR?
When you hire a fractional Marketing Director, your company gets an experienced executive without the cost of a full-time Marketing Director. This can be extremely valuable to companies where having a full-time Marketing Director would not make sense.
HOW DOES IT WORK?
A fractional Marketing Director can help you accomplish the same things as a traditional Marketing Director, but in a way that makes more sense for a company of your size and budgetary needs.
WHO NEEDS A FRACTIONAL MARKETING DIRECTOR?
The primary purpose of hiring a fractional Marketing Director is for companies who can’t justify the expense of a full-time Marketing Director or where hiring a full-time Marketing Director doesn’t make sense. However, these companies have a need for an experienced marketing strategist to elevate their company, renew or redefine their brand, launch a new product or meet growth goals.
WHY NOT JUST HIRE AN AGENCY?
A fractional Marketing Director is approachable, invested and most importantly in-house. If you have an agency on record, a fractional Marketing Director can work with this agency to bring cohesive expertise from your internal side of the business, allowing you to focus more on daily business needs. If you do not have an agency, the fractional Marketing Director can execute the same services but do so for you in-house.